LMC trains media officers on new media principles

Arrangements have been concluded by the League Management Company to train the media officers of all the 20 Glo NPFL clubs on the principles of new media and its fascinating merits at a one –day seminar in Abuja on Thursday.

The training programme, which has drawn all the media officers to the Federal Capital Territory, is part of a 3-day integrated mid-Season program for club administrators, media officers and heads of supporters’ clubs of the various teams.

With the theme as “Capacity of New Media and Effective Communication to Open New Business Frontiers”, resource persons have been drawn from leading new media company Google, with veteran journalist China Acheru (himself media officer of Dolphins FC) and ace new media journalist Ayo Ibidapo also in the mix.

Lanre Aina of Google Nigeria will take the participants on “Building Football Brand Equity and Monetization via Social Media (Google platforms, Google Adsense)”, while Toyosi Oyetunji, social media enabler with Google, will speak on “Social Media and Football”. Acheru will dwell on “Evolution from Old to New Media”, while Ibidapo will talk on “Football Reportage: Sound and Graphics Approach”.

Invited to Abuja for what promises a robust experience are Wahab Bankole (Sunshine Stars), Farriel Allaputa (Enyimba FC), Moses Etu (Warri Wolves), Cajetan Nkwopara (Heartland FC), Sammy Adesoji (Giwa FC), Igwe Onuoha (Abia Warriors), Emeka Kalu (FC IfeanyiUbah), Idris Malikawa (Kano Pillars), Foster Chime (Enugu Rangers), Jubril Arowolo (Shooting Stars), Musa Eleyo (Nasarawa United), Uwem Ekoh (Akwa United), Anthony Obaseki (El-Kanemi Warriors), Mark Agbo (Lobi Stars), Peter Abaje (Sharks FC), Eddy Ohis (Bayelsa United), Martins Odiete (FC Taraba), Owolewa (Kwara United) and (Wikki Tourists).

LMC Chairman, Alhaji Shehu Dikko, who is also NFF’s 2^nd Vice President, said on Wednesday: “This is part of our plans to forge a new attitude among the Club media officers. They have a lot to do in promoting their clubs and by using new media tools, they can actually open new business frontiers for their teams.

“The media officers are the first-line charge of information in the clubs, so their role is very key to changing so many things. A lot of positive aspects can be highlighted through them and that will impact very positively on our programs to take the League to a very different level.”