The boxing blockbuster event, Floyd Mayweather vs. Manny Pacquiao,
shattered the previous record for total pay-per-view buys and now ranks as the
highest-grossing pay-per-view of all time.
Initial reports from distributors indicate that the event
generated more than 4.4 million U.S. buys and more than $400 million in
domestic pay-per-view revenue alone.
With additional revenue from the live gate
at MGM Grand in Las Vegas, international television distribution, sponsorships,
closed circuit and merchandise sales, the event is expected to generate in
excess of $500 million in gross worldwide receipts.
The news was announced jointly by Showtime Networks Inc., a
subsidiary of CBS Corporation, and HBO in conjunction with event promoters
Mayweather Promotions and Top Rank, Inc.
The welterweight world championship unification bout nearly doubled
the previous record of 2.48 million buys generated by the Oscar De La Hoya vs.
Floyd Mayweather boxing event in 2007 and nearly tripled the record $150
million in U.S. pay-per-view revenue generated by Mayweather vs. Canelo Alvarez
in 2013.
Live gate receipts for the star-studded event at the MGM Grand
Garden Arena produced more than $71 million in revenue, dramatically eclipsing
the previous live gate record of $20 million (for Mayweather vs. Canelo) for
both the sport of boxing and Las Vegas.
Additionally, Mayweather vs. Pacquiao set the record for closed
circuit admissions and revenue both in Las Vegas and at establishments
nationwide. The event sold nearly 46,000 closed circuit admissions at MGM
Resorts International properties in Las Vegas alone and was available at more
than 5,000 bars, restaurants and commercial establishments throughout the U.S.
Distributed in 175 countries worldwide, Mayweather vs. Pacquiao
was available in essentially 75 percent of the world’s territories, setting the
revenue record for international distribution.
As reported last week, Mayweather vs. Pacquiao drew enormous
numbers on social media. For example, Facebook reported that 37 million unique
people contributed more than 115 million interactions from the start of the
event to 30 minutes following its completion, a new record for a boxing event.
The May 2 promotion included unprecedented marketing and
cross-promotional support from distributors as well as record revenue from the
event’s major sponsors.
Mayweather vs. Pacquiao was a 12-round welterweight world
championship unification bout promoted by Mayweather Promotions and Top Rank
Inc., and co-produced and co-distributed by HBO PPV and SHOWTIME PPV.
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